Superior Customer Value: Finding and Keeping Customers in the Now Economy
by Art Weinstein
ISBN 13: 9780815380009
Format: Hardcover (222 pages) Publisher: Routledge Published: 04 Dec 2018
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Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage
by Ron Morritt, Art Weinstein
ISBN 13: 9780789022165
Format: Hardcover (248 pages) Publisher: Routledge Published: 15 Dec 2006
Handbook of Niche Marketing: Principles and Practice
ISBN 13: 9780789023292
Format: Hardcover (278 pages) Publisher: Routledge Published: 05 Dec 2005
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)
ISBN 13: 9780789021564
Format: Hardcover (260 pages) Publisher: Routledge Published: 30 Apr 2004